"BWC Daily Benefits Shampoo is a gentle, plant-based formula that thoroughly cleans your hair while restoring its natural balance, body, and shine. Special botanicals with select vitamins and natural plant proteins help fortify and nourish each hair strand. Pure, organic aroma-therapeutic essential oils revitalize your hair and improve its look, feel, and texture. Your hair will be naturally clean, healthy, and beautiful. Ideal for daily use."
This shampoo lives up to its name, Daily Benefits.
This is my favorite shampoo of all time. There's absolutely nothing I would change about this shampoo: it produces mounds of lather with just a tad of shampoo, it smells wonderful (and I am allergic to perfumes and strong scents), and my hair feels great. This shampoo truly lives up to its name of Daily Benefits. I wish Beauty Without Cruelty would make a line of liquid and bar soaps, because everything I've ever tried in this product line is tops.