Making healthy choices in today's all-things-synthetic world can be a confusing and frustrating endeavor. Lafe Larson, founder of Lafe's Natural Bodycare, understands that people want products they can trust to be truly natural and genuinely healthy.With the growing holistic health movement, Lafe began representing a line of supplements, Chinese herbs, essential oils and natural personal care products. In 1992, with a $15,000 family loan, Lafe launched Discount Deodorant Stones offering a variety of natural deodorants. As demand grew, Lafe soon realized that offering the purest, highest quality ingredients meant he needed more control over product integrity. In 1997, he began his own manufacturing operation - based exclusively in the U.S. - using completely natural, organic and paraben-free formulations. With 30% annual growth, across both domestic and international markets, Lafe's Natural Bodycare now offers a wide array of personal care lines including natural deodorants, foot and babycare.